“永青假发”可溯源至清光绪五年（1879年），创始人褚元兴。历经百年，发展至今不仅已成为行业中的龙头，而且也是上海唯一的老字号假发特色商店。

　　近年来，永青假发推出并不断完善“假发真情”服务品牌，不仅获得上海市商业系统“十大服务品牌”称号，同时在上海市百货行业协会“百花杯”优质服务竞赛活动中荣获金奖，被评为上海百货行业五星级商品部（柜），2008年“永青假发”被授予全国商业、服务业顾客满意企业称号。作为上海唯一一家老字号专业假发商店，“永青假发”以创新的服务理念，不断提高业务能力和服务质量， 2005年与2008年两次连续获得“上海市著名商标”，目前“永青”正以创新的服务功能，不断体现出自身高品质的经营特色，一步步努力成为具有丰富历史底蕴的中国驰名商标。

　　Yongqing Wig can be traced to 1879 in Qing Dynasty, founded by Chu Yuanxing. After hundreds of years’ development, Yongqing Wig has become the leader of the industry and also Yongqing is the only old and famous shop in Shanghai specialized in wigs.

　　In recent years, Yongqing Wig rolled out and kept on improving the service brand of “Wig with True Feeling”. It has not only gained the award of “Ten Service Brand: from Shanghai Commercial System but also won the gold medal in the “Baihua Cup” service competition held by Shanghai Merchandise Commercial Profession Trade Association, ranking as “Five-Star” shop in the industry. In 2008, Yongqing Wig was granted with the title as “Customer Satisfied Enterprise” in national merchandise and service industry. As the only old and famous shop for wig, Yongqing Wig has won twice “Shanghai Famous Brand” in 2005 and 2008 respectively with innovative service concept, continuously improved service capability and quality. Currently Yongqing Wig carries out more innovative services to show its specialty in high quality. Yongqing is strives to be a national famous brand with accumulation of abundant history possessions.