里斯和里斯是里斯伙伴咨询公司(Ries ＆ Ries Focusing Consultants)的品牌。
　　阿尔·里斯(Al Ries)和女儿劳拉·里斯(Laura Ries)在纽约建立了里斯伙伴咨询公司(Ries & Ries Focusing Consultants)。为《财富》500强中的许多公司提供咨询服务。

　　阿尔·里斯(Al Ries)是美国营销大师，是世界最著名的营销战略家之一，是畅销书《22条商规》和《定位》的作者之一。目前是里斯和里斯（Ries&Ries）咨询公司的主席，该公司主要业务是为众多知名企业提供战略选择服务。

　　里斯伙伴咨询公司总部设于美国，在世界5个国家和地区设有分部，由熟谙当地的合伙人专家为企业提供品牌战略咨询。服务的客户包括：通用、IBM、微软、宝洁、汉堡王、花旗银行、摩根大通、施乐、默克、莲花、爱立信、Repsol、雀巢、西南航空，和其他财富500强企业。

　　包括微软CEO比尔·盖茨、前英特尔董事长安德·格鲁夫在内的世界500强企业CEO都专门请教和聆听过艾·里斯先生谈如何做营销战略和定位。从上个世纪末期开始，里斯伙伴主席先生和总裁劳拉女士多次受邀到印度演讲和咨询，指导印度软件企业营销战略，为印度软件业品牌在全球的成功提出了很多重要建议。

　　Ries & Ries was founded in 1994 by Al Ries and his daughter Laura Ries in Great Neck, New York.

　　Prior to 1994, Al was with his former partner Jack Trout in Greenwich, Connecticut. And Laura was working as an account executive at TBWA Advertising in New York City. Al decided he wanted to work with his daughter and Laura decided to fulfill a lifelong dream of working with her mentor.

　　In 1997, Ries & Ries relocated to Atlanta, Georgia. In Atlanta, they have found a warm climate, friendly people and the world's busiest airport, Hartsfield International.

　　The dynamic duo have been profiled in Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, Brandweek and countless other domestic and international magazines and newspapers.

　　Ries & Ries consults with top companies across the globe. In addition, Al and Laura travel the world doing seminars on the principles of marketing strategy.